Agentic AI · Custom software · Analytics
From raw signal to running systems
DataPulse Labs builds AI-powered systems and custom software that turn complex data into automated operations — and keeps them running once they are live.
The Pulse suite
Software we build, deploy and run
Six systems covering business finance, lead management, workforce attendance, customer sentiment, search visibility and WhatsApp ordering. Each is sold and deployed on its own — four are in production today, two are on the way.
PulseCore
CRM & Business Finance System
The financial spine of a services business — customers, contracts, invoicing, commissions and payroll in one auditable system.
- Invoicing and e-signature contracts
- Commission and payroll engines
- Live receivables and margin analytics
PulseFlow
Automated Lead Management System
Turns raw lead lists into a worked pipeline — distributed to the right reps, chased on schedule, and closed with payment in the same flow.
- Bulk lead import with de-duplication
- Smart distribution across reps
- Checkout and payment built in
PulseSense
Sentiment Analysis System
Reads the conversations your team already has on WhatsApp and turns them into client health scores, recurring issues and response performance.
- Client satisfaction scoring with evidence
- Voice, image and bilingual analysis
- Ask questions in plain language
GeoPulse
QR & Location Attendance System
Attendance you can trust — check-in verified by location and an on-site code, feeding clean monthly numbers straight into payroll.
- Location and QR verified check-in
- Leave, WFH and holiday handling
- Payroll-ready monthly reports
PulsePilot
Automated SEO & AEO System
Automated search and AI-answer optimisation where every change is proposed in plain English, approved in one click, and reversible.
- Every change reversible
- Optimises for AI answers, not just search
- Written in plain English
Sales Cheetah
WhatsApp Ordering System
A WhatsApp assistant that takes orders for restaurants and small businesses — set up from a template, live the same day.
- Takes orders on WhatsApp
- Set up from a template
- No app for customers to install
One problem at a time
Every system stands on its own
You are not buying into a suite. Each product solves one problem completely and is sold, deployed and priced on its own — take the one you need and leave the rest.
Nothing else required
Each system runs on its own infrastructure with its own data. There is no platform to adopt first and no other product you have to buy alongside it.
Fits the tools you already run
Your existing accounting, CRM or payroll stays where it is. Everything exports cleanly, mapped to the formats your team already works in.
Configured to your process
Rules, roles, rates and terminology are set up around how your business actually operates — the same product, shaped to you.
See them working
Real screens, not mockups
Every interface below is the product as it ships today.
PulseCore
The financial spine of a services business — customers, contracts, invoicing, commissions and payroll in one auditable system.
PulseFlow
Turns raw lead lists into a worked pipeline — distributed to the right reps, chased on schedule, and closed with payment in the same flow.
PulseSense
Reads the conversations your team already has on WhatsApp and turns them into client health scores, recurring issues and response performance.
GeoPulse
Attendance you can trust — check-in verified by location and an on-site code, feeding clean monthly numbers straight into payroll.
Services
Or we build something that does not exist yet
Bespoke systems, AI capabilities and the web presence around them — designed for the way your organisation actually works.
Agentic AI and smart agents
Agents that carry out real work — reading context, deciding what to do next, and acting inside your systems rather than handing back a suggestion.
Custom software development
Systems built around how your business actually runs, instead of a process bent to fit whatever the software expects.
Data analytics and insights
Dashboards that answer the questions people keep asking, built on numbers that reconcile because they come from one source.
Sentiment analysis and NLP
Turning the conversations you are already having into measurable signal — what customers feel, what keeps going wrong, and where to act first.
SaaS future-readiness
Everything we build is structured so an internal tool can become a product later — without the rewrite that decision usually costs.
Something not on this list?
Chatbots, voice systems, translation, organisation-wide automation — we build those to order.
Explore services →- Products in the suite
- 6
- Running in production
- 4
- In active development
- 2
Questions
The things people ask first
A few common ones. The rest are on the FAQ page.
What kind of engagements do you take on?
Two shapes, mostly. Either we build a system you own outright — an operational platform, an internal tool, an AI capability — or we deploy and adapt one of our existing products to how your business runs. Some engagements start as the second and become the first.
Are your products available as SaaS?
Today they are deployed and adapted per client rather than sold as self-service subscriptions. They are built on a modular architecture specifically so they can move to a product model, and some are heading that way — talk to us about what you need and we will tell you honestly where a given product stands.
Is AI in everything you build?
No, and we think that matters. Some of our systems are model-driven because the problem genuinely calls for language understanding. Others are deterministic because a business rule should behave the same way every single time. We choose based on the problem, not on what sounds impressive.
Who owns the data and the code?
You own your data, always. Code ownership is set out in the engagement — for a bespoke build it is normally yours outright, and we are explicit about it in writing before work starts.
Tell us what you are trying to fix
Whether it is a process held together by spreadsheets or an AI capability you are trying to scope, start with the problem and we will tell you honestly what it takes.